AdventureSloggr » Graphic Design

New Advertisments for 2009

Sloggr — Mon, 15 Sep 2008 18:11:57 +0000

Well, the last few weeks we have been trying to finalize our new product for 2009 upon which we have. Which just means that now I have a ton of more stuff to do before December 1st comes along. Product photography has been completed and now layouts for the 2009 advertisements have gotten underway. I thought I’d just share some of the comps I’ve come up with to get some of your imput. I’m not super happy with the layout as it pretty much looks like the one I did a year and half ago. The owner gets stuck in past and sometimes its hard to fight a fight that ultimately, at this point, it is not worth fighting. The copy is not final yet so don’t worry about that.

New for this year is our product called the Triple Line. Mainly geared for players who prefer a firm grip, that akin to rubber cord grips.

The other new product being introduced is the 2009 Winn Giant! Yes it’s big, if you ask me, it too big. Since last year the market has been going crazy with oversized putter grips. We’ve taken it one step beyond.

Here is a Campaign push that we are trying to get through. Essentially it will be an ad that will change periodically with new people who use our Winn Grips. In this comp I’ve used a couple of players I’ve met in Sacramento who signed a release for us to use their image in our ads. In the middle slot I’ve used Sam Harris teeing of at Scholl Canyon. If this goes through I’m going to need Sam to fill out a release form to use his image in these nationwide advertisements. So far it looks like this is going to go through.

If this works I’ll be asking if you all out there who use Winn grips to send me a photo of you using the grips and I’ll try to incorporate them in an up coming ad.

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New Advertisement Out Today in Golf for Women

Sloggr — Thu, 01 May 2008 20:34:58 +0000

New advertisement is out in the latest Golf for Women Magazine. Featuring Natalie Gulbis.

The original concept was going to be a female version of our current running in ad in Golf-Digest, Golfworld, Golfweek, Golf Magazine, Golf Tips and PGA Magazine. Below is the original rough concept. You’ll notice the light temperature is uncorrected but this was used as a comp.

Studio Shot with Model.

Marketing decided to go in a different direction for the US market. We used Natalie Gulbis as the model to promote our grips. I fixed the background placed in a new grip and moved her over to the right side as to make sure she was off centered and more pleasing to the eye considering balance with copy and logos.

Below is a transformation from the beginning to the the end of the project to the ad that came out today.

Final Print

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New Advertisement Out Today

Sloggr — Thu, 24 Apr 2008 23:40:03 +0000

Well, my new advertisement has just been released in Golfweekly today! Here it is below:

This is actually a composite that used a background stock photo (rights managed) and a foreground image.

I shot the photography for the foreground image in our studio. We used Jeff Shepherd, our marketing manager as the model for the foreground. Once I layered the two images on top of each other, I created a single image, brought it over to illustrator and laid out the copy and logos.

Pre-touched up background stock photo.

Final Image.

This advertisement will be running in most golf publications world wide: Golf Digest, Golf Magazine, Golf World, Golfweekly, PGA Magazine, & Golf Tips. I’m sure I’m missing a couple other pubs. Right now I’m working on new comps for the Golf for Women publication. I’ll post some of the comps and ideas where that was going and is now going later on. I still need to work on that!

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