New Advertisments for 2009
Well, the last few weeks we have been trying to finalize our new product for 2009 upon which we have. Which just means that now I have a ton of more stuff to do before December 1st comes along. Product photography has been completed and now layouts for the 2009 advertisements have gotten underway. I thought I’d just share some of the comps I’ve come up with to get some of your imput. I’m not super happy with the layout as it pretty much looks like the one I did a year and half ago. The owner gets stuck in past and sometimes its hard to fight a fight that ultimately, at this point, it is not worth fighting. The copy is not final yet so don’t worry about that.
New for this year is our product called the Triple Line. Mainly geared for players who prefer a firm grip, that akin to rubber cord grips.
The other new product being introduced is the 2009 Winn Giant! Yes it’s big, if you ask me, it too big. Since last year the market has been going crazy with oversized putter grips. We’ve taken it one step beyond.
Here is a Campaign push that we are trying to get through. Essentially it will be an ad that will change periodically with new people who use our Winn Grips. In this comp I’ve used a couple of players I’ve met in Sacramento who signed a release for us to use their image in our ads. In the middle slot I’ve used Sam Harris teeing of at Scholl Canyon. If this goes through I’m going to need Sam to fill out a release form to use his image in these nationwide advertisements. So far it looks like this is going to go through.
If this works I’ll be asking if you all out there who use Winn grips to send me a photo of you using the grips and I’ll try to incorporate them in an up coming ad.
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Sam – congratulations you are famous! That’s cool.
I like the images of the product. You’re right on in the layouts look the same as previous years – but maybe that is what works for magazines. These ads are for magazines, right?
One bit of feedback – the little guy squatting may not be easily recognizable to someone seeing the ad for the first time. Not sure if you can/want to change it.